Mission
Cross-Sell on the Web Extended
1 Mission
5 Modules
9 Challenges
14 hrs 30 mins
The Next-Best-Action strategy framework is shipped with Pega Customer Decision Hub™ and provides the best practice for implementing enterprise-level Next-Best-Action. Decision strategies are used as extension points in this framework. They comprise a unit of reasoning represented by decision components. Learn about the various types of decision components and how they are used. Gain hands-on experience augmenting Next-Best-Action Designer with engagement rules that use decision strategies.
Available in the following mission:
Cross-Sell on the Web
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Mission
Cross-Sell on the Web
7 Modules
10 Challenges
6 hrs 25 mins
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Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. Reduce design time while...
Business use case: Cross-sell on the web extended
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Module
Business use case: Cross-sell on the web extended
1 Topic
15 mins
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Next-Best-Action Designer guides you through the creation of a Next-Best-Action strategy for your business. Learn about several use cases where hand...
Decision Strategies Overview
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Module
Decision Strategies Overview
2 Topics
45 mins
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Strategy canvas provides a guided and intuitive UI to bootstrap your application development with proven best practices that help you generate the...
Building a Decision Strategy
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Challenge
Building a Decision Strategy
3 Tasks
40 mins
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As a Decisioning Architect, you are tasked with designing a basic decision strategy that outputs a Label Action with the lowest printing cost. A set...
Testing decision strategies
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Challenge
Testing decision strategies
4 Tasks
30 mins
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A decision strategy that produces the next-best-label Action is set up in the application. The purpose of the decision strategy is to select the label...
Creating engagement strategies using customer credit score
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Module
Creating engagement strategies using customer credit score
4 Topics
45 mins
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A scorecard is a mathematical model that determines a score value based on a set of conditions and a combiner function. The conditions either use...
Building a scorecard to calculate the credit score
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Challenge
Building a scorecard to calculate the credit score
2 Tasks
15 mins
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U+ Bank is cross-selling on the web by showing various credit cards to customers. Because of the limit for each card, credit cards are unsuitable for...
Using a scorecard for group-level suitability
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Challenge
Using a scorecard for group-level suitability
3 Tasks
20 mins
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U+ Bank is currently cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business...
Using a scorecard for action-level suitability
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Challenge
Using a scorecard for action-level suitability
3 Tasks
25 mins
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U+ Bank is cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business wants to...
Using predictive models
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Module
Using predictive models
4 Topics
35 mins
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Predictions are strategies driven by predictive models. A prediction is used in Pega Customer Decision Hub™ to predict an outcome based on customer...
Leveraging a churn prediction
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Challenge
Leveraging a churn prediction
3 Tasks
25 mins
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U+ Bank implements Customer Decision Hub™ to determine which credit card offers to show to customers on its website. As part of the implementation...
Applying Parameterized Predictors
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Challenge
Applying Parameterized Predictors
4 Tasks
5 mins
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U+ Bank is cross-selling their credit cards on the web by using Pega Customer Decision Hub™. All available customer data, including financial...
Defining and creating customer journeys
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Module
Defining and creating customer journeys
2 Topics
30 mins
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Customer journeys are the sum of the experiences that your customers go through when interacting with your organization. Rather than looking at just...
Defining and creating a Customer Journey
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Challenge
Defining and creating a Customer Journey
4 Tasks
25 mins
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U+ Bank wants to increase the number of mortgage applications from qualified customers. On top of that, the bank also wants to create a mental map of...
Creating an entry criteria strategy for customer journeys
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Challenge
Creating an entry criteria strategy for customer journeys
6 Tasks
1 hr
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U+ Bank wants to create more sophisticated entry criteria for the Discover and Apply for a Mortgage customer journey. One of the business requirements...
